Today’s digital and communications service providers have a full plate. With 70 percent of both business-to-business (B2B) and business-to-consumer (B2C) customers saying they are unsatis- fied with their current digital buying experience, operators need to admit that their playbooks are broken. Their challenge is to adapt their business in a crowded marketplace shared by Over- the-Top (OTT) players and other emerging competitors.

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How do we respond? On the one hand, delivering value without being unique means their margins will keep on eroding, whereas on the other hand, being too differentiated means potentially mar- ginalised business cases. Finding the right balance between these two dimensions is the key, and many digital and communications service providers are struggling to conjure the strategic innovation, creativity and courage needed to meet this challenge.

Operation Nexterday is the desired future stage of the compre- hensive and innovative business transformation that operators and global enterprises alike need to adopt, to embrace this new era and rewrite their sales and marketing, technology and service playbooks.

Operation Nexterday focuses on delivering answers to the four major questions that are putting pressure on everyone willing to achieve and accomplish their own success in the days after tomorrow:

  1. Generation Cloud – How do we win the hearts and minds of customers with almost impossible expectations?
  2. Monetising more with less time–What is needed to seize the increasing new data, content, app and service monetisation opportunities with less time and in conjunction with partners?
  3. Mastering orchestration from the ground to cloud–How do we quickly adopt more adaptive, flexible and scalable virtualised and cloud-based technologies, and business IT and services?
  4. Data utilisation–How do weturn big data into fast data with embedded intelligence and automation?

Click here to read part 2.

Ari Vänttinen, Comptel
Moving Telco companies in Europe and Asia from ground to cloud. Born 1969, M.Sc. (Economics). Joined Comptel in 2014, member of Executive Board since 2014. Has previously held various marketing executive and management roles at McAFee and Stonesoft Plc since 2010. Before that management consultant at Talent Partners 2007 – 2010 and marketing management and business development roles at Nokia Networks 2004 - 2007.
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