Pride & Progress in the Personalisation Age

Nearly every digital and communications service provider is concerned with declining revenues from traditional sources, such as SMS and voice, as OTT providers continue to chip away at established revenue streams. Operators’ business models need to be turned on their heads, but it has been difficult to keep up with consumer habits, especially as data consumption grows exponentially. One thing is for sure: the future is trending toward personalisation.

The good news is, the necessary resources for digital and communications service providers to make this transformation already exist. They have near-infinite amounts of user data that can determine which packages work best for individual users. On top of that, they have new revenue channels available to them if they are able to co-exist and cooperate with OTT and other emerging digital ecosystem players.

We are rapidly entering an age where operators will continually have to keep innovating to keep up with their own consumers and the broader market. There’s no better time to start than the present.

Ari Vänttinen, Comptel
Moving Telco companies in Europe and Asia from ground to cloud. Born 1969, M.Sc. (Economics). Joined Comptel in 2014, member of Executive Board since 2014. Has previously held various marketing executive and management roles at McAFee and Stonesoft Plc since 2010. Before that management consultant at Talent Partners 2007 – 2010 and marketing management and business development roles at Nokia Networks 2004 - 2007.
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