New Levels of Operational Efficiency

Mobily gained a number of benefits by replacing parts of its application infrastructure with a consolidated, catalogue-driven service order orchestration platform. The result was an overall leaner organisation. The mobile operator was able to consolidate and automate operations, reduce the complexity and risk exposure of IT systems, scale back operational expenditures, improve problem resolution and reporting, and enable task prioritisation. This operational efficiency enabled a number of front-office benefits, including faster time-to-market. Now, Mobily’s new product launches – which would have previously lasted nearly two days – can be accomplished in just 30 minutes. And fulfilment orders that spanned 15 minutes are now processed in 10 seconds. That’s a remarkable 90 percent reduction in product launch and service order delivery time.

Additionally, Mobily’s transformation enabled the bundling of different services together as a single offering. That gives the operator the flexibility to innovate its product catalogue at a time when savvy digital buyers are hungry for new and unique mobile services.

Ultimately, the new technology framework contributed to a direct savings of $95 million, according to Ahmed Alsuwaiyan, director of network support systems and integration at Mobily.

Engineering for the Future of Mobile

“THE OPERATIONAL EXCELLENCE ACHIEVED CONFIRMS THAT THERE IS A POT OF GOLD WAITING FOR DIGITAL AND COMMUNICATIONS SERVICE PROVIDERS THAT CHALLENGE LEGACY APPROACHES TO SERVICE ORCHESTRATION.“

Mobily’s significant transformation was recognised by TM Forum as a benchmark for other digital and communications service providers looking to innovatively and effectively use industry standards and standards-based technology solutions. The operational excellence achieved confirms that there is a pot of gold waiting for digital and communications service providers that challenge legacy approaches to service orchestration. For the Saudi Arabian mobile operator, this came in the form of tangible cost and risk reductions, resource efficiency and dramatically improved time-to-market, helping it sustain growth.

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