Customers want to enjoy a continuously good QoS once they have begun a new relationship. Intelligent fast data can help digital and communications service providers identify and deliver the necessary ‘moments of truth’ across and along the entire customer journey, ultimately driving a much higher propensity for consumers to purchase additional products and services.
Why is this? Consider using the data to power instantaneous and proactive actions, like offering those who have just purchased an LTE-enabled smartphone an option to upgrade to a higher tier data package, or someone who is streaming a video a temporary bandwidth upgrade to boost their viewing experience. These personal, dynamic interactions offer the level of engagement people crave, adding to a positive customer experience.
Similarly, a service issue experienced by one consumer may not be felt to the same degree by thousands of others, but when an operator successfully addresses that issue at the right moment and in the right way – for example, by providing an Amazon gift card to make up for a number of dropped calls – it shows a level of personal attention and dedication to the individual, something that is essential to building a strong relationship.
The bottom line is, real-time marketing, driven by intelligent fast data-based decision-making and actions, keeps current customers happy and loyal to your brand and attracts new business, while reducing the amount of resources and capital spent on combatting churn.
“INFORMATION IS CURRENCY IN THE MODERN WORLD. HAVING IT AND NOT USING IT IS LIKE HAVING A BANK ACCOUNT OVERFLOWING WITH FUNDS. START ENJOYING THE WEALTH OF YOUR DATA.”
Today’s technology is giving digital and communications service providers an excellent chance to refine and drive decisions and actions, turning their real-time data streams into tangible benefits for their customers and, in turn, their businesses. Information is currency in the modern world. Having it and not using it is like having a bank account overflowing with funds.
Start enjoying the wealth of your data.