On these pages, we have presented what we believe are the most effective answers to the above questions. It all starts with recognising that life is about digital moments. End users – B2C and B2B customers – want to enjoy more of these moments with a better digital buying and service experience. Digital and communications service providers should want to gain more revenues from these digital moments by investing in better technology and processes.
“END USERS WANT TO ENJOY MORE OF THESE MOMENTS WITH A BETTER DIGITAL BUYING AND SERVICE EXPERIENCE. DIGITAL AND COMMUNICATIONS SERVICE PROVIDERS SHOULD WANT TO GAIN MORE REVENUES FROM THESE DIGITAL MOMENTS BY INVESTING IN BETTER TECHNOLOGY AND PROCESSES.”
The digital buying experience is all about delivering the right content in the right context, at precisely the right time without errors and hassle. In this book, we hope to have revealed effective strategies that can help digital and communications service providers perfect these digital moments.
The examples set by disruptive operators, such as T-Mobile and Telefonica, demonstrate the considerable value and market opportunity available to those who listen to customers and rethink how they serve Generation Cloud and broaden their business focus in a new digital buying landscape.
Flexible data plans and potential partnerships with OTT players offer new revenue streams. But, complex infrastructure can delay time to-revenue. Integrating siloed policy control and charging can secure a strong competitive advantage at a time when operators have more services to monetise and less time to do it.
Re-imagining service orchestration and embracing the benefits offered by automation from the ground to the cloud will allow operators to reach new heights. Just as Mobily experienced incredible growth after simplifying its network, and as Chorus New Zealand won recognition for extending UFB, operators that bring their service lifecycle in harmony with the buying experience are able to transform their business.
Finally, digital and communications service providers that leverage the intelligence from streaming data and provided by predictive analytics – following the models set by Indosat and If Insurance – can reveal critical “moments of truth.” These don’t just help operators better optimise the customer experience but power a more productive business.
Together, these strategies provide a blueprint for operators who want to define themselves as market leaders. Comptel believes that, by 2017, 85 percent of the telecommunications market will reside within a certain “sweet spot” in which they are re-defined as “platform providers” that deliver an ecosystem of digital offerings supported by efficient network infrastructure.
Our Operation Nexterday addresses the most urgent issues of digitalised business, and we as a company are ready to go an extra mile or two to deliver the right answers to be Nexterday-proof.
It all goes back to perfecting those digital moments and connecting demand and supply. That´s what Comptel has been doing since early days of digital service and communications business. Today, by embracing intelligent, fast data, re-engineering service orchestration, removing hidden complexity and establishing frictionless flows, digital and communications service providers can develop a better digital buying experience that results in the best potential, in-the-moment actions. By transforming your business, you can drive more revenue from life’s digital moments.