Don’t Forget the Front Office
Cloud technology represents the ideal platform for transforming the customer-facing front office (e.g. Salesforce). Moving to the public cloud enables better customer interaction and collaboration; additionally, it can improve the mobility and effectiveness of sales teams and processes.
A transformative approach to building and delivering services requires more than network-facing configuration and fulfilment. It needs holistic orchestration that considers all customer service touch points, from the physical network to the sales interface.
Furthermore, it should operate in a hybrid cloud environment that allows for a realistic and gradual migration of services. This shift creates an environment in which an operator’s service lifecycle can truly be in harmony with customers’ buying experience.
“NEXTERDAY’S CUSTOMERS, WHETHER ENTERPRISES OR CONSUMERS, DEMAND A HIGH DEGREE OF PERSONALISATION, AND OPERATORS NEED THE TECHNOLOGY INFRASTRUCTURE THAT CAN SUPPORT THIS NEW BUYING EXPERIENCE.”
Connecting the Ground to the Cloud
Digital and communications service providers are faced with serious challenges in meeting the fundamental objectives of service orchestration platforms. They have to minimise the cost of service delivery and the impact of order fallout, while maximising resource efficiency and reuse. Above all, they must deliver an experience that will impress the tough critics that are Generation Cloud.
To meet these challenges, operators need an automated, endto- end approach to orchestration that supports service complexity and volume in a single solution – and that controls and guides the flow of network, service and customer data through the most challenging of processes. Effectively, this means connecting the services created in the ground to all the way to the cloud.