Comptel has launched a new disruptive Digital Sales Channel called FWD. The FWD by Comptel solution is a white-label, fully operator-branded SaaS solution to sell, market and monetise mobile data. With FWD, we’re focused on connecting the next 2 billion prepaid users to the Internet. FWD sells full internet access in small chunks, direct from the end user’s smartphone. It empowers simple, time-based contextual connections to consumers’ favourite mobile apps, through a payment menu that appears within the app itself – whether it’s Facebook, WhatsApp or anything else. FWD also offers a simple management console for operators
to create, price and target the data connections in minutes, and monitor their performance in real time. The solution is hosted in the cloud and integrates to the operator network through simple configuration, without the need for major network changes and providing maximum ROI on operator network investments.
“WITH FWD, WE’RE FOCUSED ON CONNECTING THE NEXT 2 BILLION PREPAID USERS TO THE INTERNET.”
FWD in Finland
Finland is a market dominated by postpaid users and unlimited data while boasting the highest data consumption per SIM in the world. Despite the fact that our focus with FWD is in prepaid-dominated emerging markets, we launched our first FWD solution in Finland. DNA is the first operator in the world to launch FWD. DNA is a Finnish telecommunications group providing high-quality voice, data and TV services for communication, entertainment and professional use. DNA is also the prepaid market leader in Finland. Why would anybody bother to launch a prepaid solution in a market like Finland? Even though Finland is heavily dominated by postpaid subscribers, there is still a meaningful population of prepaid customers. Additionally, from an operator’s perspective, offering the best possible consumer experience makes a difference in highly competitive markets. Therefore, DNA had compelling reasons to launch FWD in Finland on 2 December, 2015.