We are in the eye of the perfect storm. The digital and communications services landscape is besieged on all sides by a variety of economic, market and technological factors that are changing the way we serve customers and drive revenue.

Generation Cloud – the always-on, digitally savvy consumers and prosumers of today – has accelerated the creation of a Segment of One, in which marketing and sales must be highly personalised, targeted and immediate. Expectations are fuelled by the enormous App Economy, and emerging ReConomy. The rapidly growing IoT promises to contribute even further to this era of hyper-connectivity.

New products and services must be developed, personalised and delivered ultra-fast, and new toolsets and the world’s infrastructure must be modernised to support these demands. All of these transformative trends shape digital demand.

On the other hand, the supply side is developing fast to cope with this demand. Wireless speeds as fast as 1 GB per second will become expected by 2020, when up to 1 billion fixed broadband connections will be established. Digital and communications service providers will continue to embrace NFV and SDN to support computing, storage and network resources, and enable the flexibility and speed needed to better serve customers. And the explosion of big data – with 50x growth expected from 2010 to 2020 – will challenge operators’ efforts to drive smarter insights faster from the information they collect.

Each of these trends on both sides, demand and supply, presents a unique challenge, but as they are all shaping the market simultaneously, they create a perfect storm of mounting complexity and friction to present a number of pivotal questions for digital and communications service providers. Questions that need to be addressed today to save and succeed in Nexterday.

  •  How do I win the hearts and minds of Generation Cloud?
  • What is the winning business model, and with whom do I partner?
  • Which new technologies deserve my investment priority?
  • How do I turn the flood of big data into relevant decision and actions?

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