On this site, we have various articles that show that there is more to monetise – and that there are many new approaches for doing so. These elements add a layer of complexity to the friction that already exists in digital and communications service providers’ businesses around optimising speed-to-revenue. But rest assured: with the right toolset, this complexity can be managed.

Digital and communications service providers need to shed their fragmented and legacy ‘franken-systems,’ which are hurting their ability to innovate and respond to customers’ needs in a timely manner – keys to thriving in Nexterday. They instead require technology that allows them to quickly package, sell and profit from the explosive amount of new data created by their own and OTT services, third-party content and apps.

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Click here to read part 2.

 

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Don't worry. It's stupid easy.