Day 1 at Nexterday North 2016 is all wrapped up! It was an exciting day of inspirational presentations, thought-provoking conversations and lots of fun.
The first day featured presentations from notable figures outside of the world of telecommunications. Futurist Mike Walsh provide 3 big pieces of advice for the 21st century business, while Jon Wolske of Zappos Insights kept up the momentum with suggestions on how to create a service-oriented corporate culture.
In the afternoon, marketing guru David Meerman Scott explained why real-time marketing played a huge role in the 2016 U.S. presidential election, while The Economist’s Kenneth Cukier covered the big data revolution from all angles. We also heard from VentureBeat Insight’s Stewart Rogers, who presented exclusive new research showing why marketers are spending big time on mobile marketing, but not always spending wisely. And Uber’s Chris Messina told us why 2016 was the year of the chat bot, and why it’s just getting started.
Throughout the day, we hosted on-site interviews in our Nexterday Studio, speaking with Mike, David, Kenneth, Stewart, Jon and futurist Dietmar Dahmen about their presentations. Here’s our chat with Mike Walsh:
Click here to check out all of those interviews. We also hosted break-out roundtable conversations, fireside chats, industry blueprints and much more.
As we head off to Ravintola Teatteri for the after-party, we’ll leave you with a few highlights and takeaways from Day 1. Tomorrow we’ll recap the second and final day of Nexterday North 2016 – stay tuned!
Can You Think Like an Eight-Year Old?
If you want to know the future, don’t ask a psychic, ask an eight-year old. That was the advice from Mike Walsh, who explained why the kids who are growing up in today’s digital world understand it better than any of us. He offered advice on how businesses can survive in the future by learning how to serve the next generation of consumers.
— Juha-Pekka Helminen (@jphelminen) November 28, 2016
Social Media = Power
Besides providing a surprise fitness demonstration…
— Comptel (@ComptelCorp) November 28, 2016
….marketing guru David Meerman Scott also explained the huge influence real-time marketing had on the 2016 U.S. presidential election. Even though he was outspent by his opponent and written off by most pundits, Donald Trump won the presidency based, in part, on his skillful newsjack. By hopping on trending news topics with perfectly timed (and often controversial) tweets, Trump generated millions of dollars worth of media attention and coverage, all for free.
The lesson for businesses? A big-budget advertising campaign might not provide nearly as much ROI as a well-timed tweet can.
— InsightsAtlas (@insightsatlas) November 28, 2016
Stop Wasting Your Mobile Marketing Budget!
Stewart Rogers’ new data showed marketers are spending billions of dollars on mobile marketing, but they’re not actually spending that money strategically, which means they aren’t getting the full value of their efforts. That makes mobile marketing a huge missed opportunity for businesses.
— Nora Kärkkäinen (@NoraKarkkainen) November 28, 2016
Augmented Conversations: Here Come the Chat Bots
In a blog post at the start of the year, Uber’s Chris Messina – who also invested the Twitter hashtag, by the way – predicted that 2016 would be the year of “conversational commerce,” where consumers would shop via chat bots in popular messaging apps. His prediction came true, as we’ve a huge explosion in the number of branded chat bots helping consumers do everything from ordering a pizza to purchasing clothing. You can expect to see this trend pick up steam as consumers become even more comfortable with digital personal assistants like Amazon’s Alexa or Apple’s Siri.