We at Comptel have come to the conclusion that this is our focus and mission: to perfect the digital moments in people’s lives and translate them into business moments for our customers. We have discovered that the post-digital buying and service experience needs to be contextual and in-the-moment, connected with automated actions across multiple channels, and fulfilled by convenient and frictionless service and order flows.
Contextual – The True Value Is In-the-Moment, so Don’t Miss It
Already for years, marketers have been beating the drum that “Content is King.” Right, but some non-believers are challenging this by saying “Context is the New King.” Their manifesto sounds like this: “Know the context, then serve the content.”
Many brands on the leading edge of digitalisation are developing capabilities to cope with personalised and context-aware experiences. Amazon, Netflix, Spotify and the likes, topped off with the thousands of cloud-based B2B services, are all focusing and developing their algorithms to deliver more accurate and individual buying experiences and recommendations. They even say these algorithms are their most valuable business assets and future differentiators – not the content they are actually selling.
We at Comptel strongly believe that digital and communications service providers can be the leading players in the new booming ReConomy – the recommendation economy – in which operators aim to deliver value through extremely individualised experiences and proactive recommendations, always in the right context. Why digital and communications service providers? Simply because they have a holistic view and direct access to billions and billions of users and their digital and mobile moments as they happen. No one else has that asset.